Â Â ELF Cosmetics is a cosmetics brand founded in the United States with its headquarters in Oakland, California. In the year 2004, Joseph Shamah and Scott Vincent Borba were the ones who initiated the venture. Products offered include those for the bath and skin, makeup made with mineral ingredients, professional tools, eyeliners, lipstick, glosses, blushes, blushers, brushes, and mascara, among other things.
The company asserts that all of its products are cruelty-free and that it backs PETA’s initiative to ban the use of fur products. Products manufactured by e.l.f. Cosmetics have received praise from publications such as Glamour, Allure, Self, InStyle, and Good Housekeeping. These products are available in 17 countries and various retail outlets, such as Target, Kmart, Dollar General, and Walmart. The website, which also functions as a social networking site with more than two million members, is responsible for more than half of the company’s sales.
Features In E.L.F Products
The transparent, comfortable lipstick is modeled after the sensation of biting into a delicious piece of fruit. You can swipe it on your lips for a pop of color and a mouthwatering sheen that works for any occasion using the range of products available in ELF black cherry. The creamy composition, which falls between lipstick and lip balm in texture, is infused with natural oils and vitamins to nourish and moisturize the lips.
Stylish, reasonably priced cosmetics by E.L.F. Lip glosses, eyeshadows, and liners may be mixed and matched to create countless different looks, all of which will leave you feeling pampered and beautiful. Precision application of blush, bronzer, and primer is now possible with the help of ergonomically designed brushes and instruments that have been put through rigorous professional testing. You can now buy authentic E.L.F. products in Pakistan at VitaminDeck. Buy E.L.F. Makeup Online in Pakistan’s Major Cities, including Karachi, Lahore, and Islamabad! Receive payment in full (in cash) upon receipt of goods.
Diversity In Products
The company began with only 13 makeup products. Still, since then, it has developed more than 300 ELF products in Pakistan, including bath products, skin-care products, nutrient eyeliner, expert tools, eye shadows, lipstick, glosses, blushes, blushers, brushes, mascara, and many more items. These products can be found on the company’s website. The majority of the things cost $3. Because of the wide range of items offered by e.l.f., the company can target a population that spans a wide range of ages, from young women in their teens to women in their 40s and 50s. The business offers a variety of product lines, some of which include e.l.f. Studio, e.l.f. Minerals, and e.l.f. Essentials.
- E.L.F. once had a line of bath and body products called e.l.f. Bath & Body, which featured perfumes, cleansers, and moisturizers. They have discontinued the production of certain goods recently.
- The E.LF. Studio cosmetics collection has professional makeup that is intended for use by both consumers and professional makeup artists.
- You’ll find a makeup composed of natural minerals in the e.l.f. Minerals line.
- E.L.F. Essentials is an initiative taken by the company to make its cosmetics more accessible to a broader audience by offering everyday makeup materials at reduced costs.
Virtual Makeover Lab
A beauty blog and advice column that promotes products and discusses celebrity sightings was first published by e.l.f. in June 2007. Since then, the average length of time that customers spend on the website has increased by a factor of three. Customers are allowed to speak with one of the company’s in-house professional makeup artists by clicking a chat now button that can be found on every product page on the website. In addition, the website features a virtual makeover lab, in which visitors can digitally test goods on models or on photographs they have taken of themselves. Customers can construct a personal profile, post to and comment on blogs, engage in conversation with other customers, and access an extensive beauty encyclopedia. They also can build a beauty profile and are given recommendations for, e.l.f. Cosmetics are based on their skin type, hair, eye color, and the regular beauty routine they follow. You also have the choice to see instructional web films on makeup procedures and styles and the capacity to compile a wish list linked to your Facebook account. More than 2 million people are currently registered on the platform.
When it came to stocking its items at retail outlets, particularly dollar stores, the company was only enjoying moderate success. For example, a glamour magazine wanted to highlight an ELF in Pakistan, but the firm warned the publication that they couldn’t do so unless the product was available across the country for their readership of 2 million people. At the time, e.l.f. Cosmetics had a website that was designed to function as a product showcase. In the same year, the company relaunched the site as an e-commerce site and immediately began fulfilling thousands of orders. Since the launch of the brand-new website, products manufactured by e.l.f. have been highlighted in Glamour more than seven times. The company’s website is now the major sales channel for the brand, and it was responsible for almost half of all sales in 2008.